What If I Don’t Want to “Scale” My Business?
- Author
- Startup Distillery, LLC
- Published
- Fri 17 Jun 2022
- Episode Link
- https://startupdistillery.com/what-if-i-dont-want-to-scale-my-business/
Everyone wants to grow their business over time, but not everyone necessarily wants to scale their business.
“Scaling” is a buzzword you hear all the time in startup circles (and the media). They talk about it as if it’s the ultimate goal – the thing you should do, not simply something you could do.
Well, I’m here to tell you: You have options.
In this episode you will learn:
- The difference between growing and scaling — including an example in plain English.
- Five reasons a business might prefer to stay small. (Small has its perks.)
- Why staying small (i.e., growing "just enough") doesn't have to be a permanent choice.
SPECIAL OFFER:
- Listeners can get 1 FREE hour of consulting by using the code “startup” or mentioning this offer when they book a call.
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