How to Interview Customers to Get the Critical Market Data You Need
- Author
- Diane Tarshis
- Published
- Fri 15 Oct 2021
- Episode Link
- https://startupdistillery.com/how-to-interview-customers-to-find-out-what-they-REALLY-want
Understanding your customer is the single most important element in building a successful business — and interviews are the key to understanding them. But interviewing isn’t something a lot of us have experience doing. This episode is chock-full of step-by-step guidance on how to get the valuable information you need to build a growing business.
In this episode you will learn:
- How to create a roadmap for your interviews.
- The 3 stages of a great interview.
- The 5 questions you need to ask.
- Additional questions that help you delve deeper.
- Tips for leading the interview.
- How to get the people you're interviewing to open up.
- How many interviews are enough?
- Extra pointers.
Resources:
- How to Find Your Target Customers
- Customer Personas: What They Are (and Why They're Indispensable)
- How to get people to open up
SPECIAL OFFER:
- Listeners can get 1 FREE hour of consulting by using the code “startup” or mentioning this offer when they book a call.
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