You Only Need the Title to Make the Rest Work

In this episode I argue that all that is required to produce your best work is the title of that work. The title captures the essence of what you're hoping to communicate, while everything else can be achieved automatically. The "everything else" includes the structures, transitions and details that will appear very deliberate, and at times even "academic", yet in reality came about my simply bringing your automatic self to the essence of what you hope to communicate.

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