Not a Project or a Property—Your Website Is a Program

Your website. How do you currently think of it? Is it a Project, a Property, or... could it be a Program? 

Madeo, a Webby Award-winning, social-impact-focused creative studio has some pretty clever ideas on how to turn your website into an engagement experience on a par with your programs. With fancy stuff to analyze like KPIs and donor journeys and the "missed opportunity mentality", this interview is a mind-bending game-changer. 

Get ready for an incredible listen, with golden nuggets like...

• How to manage your website with a small budget
• The value of a "debrief culture"
• Viewing your tech team as program managers
• Implementing visionary investment strategies

And last, but not least, Ramy's Top Rebranding Rule: Don't do it. (Yet.)