The Hidden Trap in Tailoring Your Messaging to Decisionmakers’ Concerns

It's time to talk about a hidden flaw in one of the most common messaging strategies that we're all using. And that, if we're not aware of it, can really come back and bite us.

Here's how that winds up happening. You've worked hard on tailoring your messaging. You've done your research, and taken a lot of good notes when you've been in conversation with a particular decisionmaker. And you've tailored the heck out of your messaging to appeal to their priorities and concerns and what they value.

But then you find you're still not getting what you need from them. Maybe they're still not valuing your work at the proper level. Or they're not getting to yes on investing at the level you need them to. You know something's missing, but you can't figure out what. And short of becoming a mind reader, what else can you do?

The truth is there's a hidden trap in that approach to tailoring your messaging. We can get so focused on tailoring our messaging to appeal to the decision maker's frame of reference, that we overlook one of the biggest obstacles that are keeping them from getting to yes on whatever it is we want from them.

Let’s talk about how to fix that.

In this episode, we share:

• Signs your messaging may be working against you
• How a common practice and culture among nonprofit leaders will sabotage your messaging 
• How to uncover the missing pieces of decisionmaker information that are essential for successful messaging
• Two of the most common decisionmaker issues that must be addressed in your messaging
• Three powerful techniques you can use immediately to transform your messaging’s effectiveness

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