The Four Essential Elements at the Heart of High-Impact Advocacy Messaging

The stakes are really high with advocacy messaging these days, especially for nonprofits. Effective messaging is so critical to every aspect of engaging decisionmakers. At any point in the process, no matter where you are in your relationship with them, your messaging has to work.

But we face a big problem. There's so much noise, there's so many reasons for decisionmakers not to pay attention to or engage with our messaging, that we can't afford to get it wrong. 

Today I’m focusing on the four essential elements that are absolutely at the core of high-impact advocacy messaging. If you're missing any one of these four, your messaging's not going to work. So let's take those apart and make sure you have what you need so that you can be generating high-impact messaging all the time.

In this episode, we share:

• How to lead with a single statement that captures the essence of what you do and the powerful impact of your work
• How to deal with decisionmakers who over-generalize about the problems you solve
• How to dismantle the biases and assumptions decisionmakers are making about the people you serve 
• How to weave together the four essential messaging elements in a short story that engages each decisionmaker and targets their particular aspect of “not getting it”
• Four questions to ask yourself to take your core advocacy messaging to even higher levels of effectiveness

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