Decisionmakers Do Not Care About Your Services! (and That's OK if You Know What To Do)

Here’s an uncomfortable truth:  Money and policy decisionmakers do not care about your services. 

This uncomfortable truth is a source of frustration for so many Nonprofit leaders, and it doesn't have to be. But we have to understand it and learn how to work with it in order for it to be okay.

You’ve probably had this experience. You're talking to a decision maker and you get the feeling that they really don't care about your services. It's because they don't. But that doesn't mean they don't care about what you do. It just means that for them, the services themselves are the least important detail. 

The secret to engaging messaging is understanding what the important details are, from their perspective. And to focus your messaging on that.

In this episode, we share:

• What decisionmakers really care about with respect to your work
• The biggest messaging mistake we tend to make, other than focusing on our services
• How to break the most problematic messaging habits we’ve all developed
• Two layers of messaging elements that will transform your messaging’s effectiveness
• How to distinguish yourself from the competition (particularly for-profit competitors) in terms that matter to decisionmakers
• How to train your brain to use the new messaging under pressure, without role play

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