Episode 13 - Building a brand with purpose - with Clive Sher

On this episode of None Of My Business, I'm joined by Clive Sher.   Clive is the Managing Director of well know children's brand Little Bellies. 

In its 10th year of operation, Clive along with his brother Steven started the business after experiencing a lack of 'Better For You' organic options on the market. 

As you will hear from Clive's experience and passion for the brand and category, this company was started with a clear purpose in mind and continues to be run with integrity and a true commitment  to having a positive influence on children's food choices.  

In this episode of None Of My Business we discuss:

1. Leading with passion when starting a business.
2. Successful partnerships with suppliers.
3. Getting the product into retailers.
4. Experience and knowledge heh developing products.
5. The pseudo confectionary category that is kids food.
6. Who's responsible for bringing better food to shelves.

None Of My Business is an Australian podcast hosted by Michael Jackett. With the aim of having more meaningful conversations, this podcast invites guests onto the show to curiously dig through their current and past experiences as employees, managers or business owners to understand what they have learnt along the way and how that knowledge is guiding them today. 

Sometimes these conversations are strictly business, but ideally, they go further than that and we get to know a bit more about who our guests are and what they bring personally to these businesses. 

Instagram: @noneof_mybusiness

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