1. EachPod

Steve Portigal — User Research War Stories

Author
Goodstuff.FM
Published
Tue 07 Mar 2017
Episode Link
https://share.transistor.fm/s/92e14fed

Steve Portigal is the founder and principal of Portigal Consulting, a boutique firm that brings together user research, design and business strategy. Steve is the author of Interviewing Users: How to Uncover Compelling Insights and Doorbells, Danger, and Dead Batteries: User Research War Stories.







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  • 2:00 What made you decide to start publishing stories from the field?

  • 6:50 How did you determine which stories were the best for the book?

  • 10:00 Were the stories best served as a book?

  • 15:40 How would you figure out if you need to go do interviews?

  • 22:35 What does user research involve?

  • 27:00 Interviewing is great for understanding why.

  • 28:30 The hard part is trying to explain why humans are humans.

  • 32:40 Context is important.

  • 34:58 Don’t get drowned in data.

  • 38:10 It reminds me of the Nielsen diagram I despise…

  • 39:55 Where can folks buy the books?

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