1. EachPod

Hugh Forrest — Growing the SXSW Mega-Conference

Author
Goodstuff.FM
Published
Mon 20 Feb 2017
Episode Link
https://share.transistor.fm/s/b373dd46

Director at South by Southwest (SXSW) Interactive Festival, Hugh Forrest has overseen it from its inception in the mid-90s to see it turn into a mega-conference, hosting a sitting President of the United States as keynote speaker.







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Jump to a conversation on…


  • 1:00 Launch in 28 days and they are on schedule

  • 3:15 Weather is nice and weather conditions in Austin

  • 5:07 Why did you decide to have multimedia with music?

  • 6:40 What’s the comparison between music and interactive at SXSW?

  • 7:20 Interactive portion is more appealing, but music is more attended

  • 8:50 Interactive probably wouldn’t have survived without the music event.

  • 11:00 70,000 people are projected to attend and future growth projections

  • 12:20 Even though a lot of people attend, the creation is still the focus.

  • 15:00 “Second Story” panel

  • 15:45 The coolest thing you see at SXSW is something you weren’t even expecting

  • 16:40 Hallway discussions that are completely unplanned, but they are sometimes better than the panel

  • 18:01 How you get introverts in the industry to network?

  • 19:45 How do you define a meetup?

  • 21:30 Speaking submissions need to be submitted 8 months ahead of time. About 4,700 people request to speak.

  • 23:50 Accounting for hot new technologies is part of the process.

  • 25:10 The submission process was used only with Interactive, but migrated to music and film.

  • 26:35 Video has to be submitted when requests are made to speak

  • 28:50 So many people have a TED or TEDx video to look at.

  • 32:12 5,000 max submissions that panel pickers go through, what the process is to weed out submissions and vote for submissions

  • 33:05 What is the process for submitting a talk to SXSW Interactive?

  • 38:45 What are unique challenges for SXSW?

  • 42:25 How much effort was it to book President Obama last year?

  • 45:15 SXSW is only a month away. Prices are at walk-up price now.

  • 48:48 Bots are the new things that are going to be a big thing coming up

  • 50:25 Wrap up and closing

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