50 - Blake Lively, Justin Baldoni & A History of Hollywood Publicity

EPISODE BREAKDOWN

0:00 - Intro

6:00 - Why Baldoni & Lively probably won’t go to trial

6:40 - Publicity vs. PR vs. Marketing

7:59 - Looking at things with a critical eye & documentary subjects saying “no”

10:10 - North West, Kim Kardashian, Kanye West & “The Lion King” at the Hollywood Bowl

12:58 - Amazon Prime’s publicist dramatization in “Flack”

15:00 - the advent of the “influencer”

16:25 - Real stories of publicist shenanigans from my time at the Hollywood Reporter

22:45 - more Hollywood stories

23:26 - studios/companies telling actors things to say to promote a film, including fake stories. Case study: Suicide Squad & Jared Leto’s crazy “gifts”

38:33 - Failed publicity stunts - Balloon boy (2009), Jussie Smollett (2019), Morton Downey Jr. (1989)

54:18 - how you’re being tricked by social media creators

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