More Interested, Not More Interesting (ft. Sherri Wiseman, Pacific Life)
- Author
- Scott Bloom, eSpeakers, Joe Heaps, Lina Ksar, ImpactEleven, Connor Trombley, Sherri Wiseman
- Published
- Wed 13 Jul 2022
- Episode Link
- https://nomorebadevents.com/episodes/more-interested-not-more-interesting-eX7HRV6A
More Interested, Not More Interesting (ft. Sherri Wiseman, Pacific Life)
The unconventional wisdom of Sherri Wiseman
OPENING QUOTE:
“One of the very first things I learned is, you can't be rigid in this industry. Things are going to change. You need to roll with the punches. It's not going to stay exactly like you planned it. It's going to change. And it does constantly.”
-Sherri Wiseman
GUEST BIO:
Sherri Wiseman is the Assistant Vice President responsible for meeting and event marketing at Pacific Life. With over 22 years of event planning experience, Sherri lives the motto of her company: “When you’re prepared for anything, you can be more confident that more is possible.”
Links:
CORE TOPICS + DETAILS:
[8:15] - Water Off a Duck’s Back
Rolling with the punches at every step
Event planning, it turns out, can sometimes be a bit of a misnomer. Why? Because event planning often turns into event improvising— at least if you know how to do it right. Sherri’s experiences shine a light on how successful events are managed by people who know how to let changes, setbacks, and unexpected problems roll right off their backs. Then, they turn those twists and turns into memorable events all the same.
[12:09] - More with Less
A key insight into event planning
One of Sherri’s key insights seems to fly in the face of the conventional approach to event planning— give the people more, more, more. Instead, she says, she’s found great success by understanding event goers need to rest, recharge, and process their experience. And that means built-in opportunities to step back from the ‘go, go, go’ mindset of many events.
[22:49] - Be More Interested, Not More Interesting
Reversing the conventional wisdom of charisma
In the cult of personality, we’re told that the best thing a person can be is interesting. But in event planning, the best thing you can be is interested— interested in the needs of clients, interested in the industries you’re serving, and interested in the lives of the hundreds or thousands of people attending your events.
[25:04] - The Experience is in the Execution
How Sherri perfects every element of events
Sherri speaks passionately about the overall ‘experience’ at events, and how that experience isn’t some ethereal, unknowable magic but in fact the result of executing on all of the little things. Those little things ultimately add up to events that leave a positive impression from the first sign-up to the last car in the parking garage.
RESOURCES:
- [2:45] Pacific Life
- [15:54] Living with a SEAL, by Jesse Itzler
- [16:48] About Ben Nemtin
- [19:59] About Kurt Warner
Follow Sherri Wiseman:
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ABOUT NO MORE BAD EVENTS:
Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events.
Learn more at: nomorebadevents.com
ABOUT THE HOST:
A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series, and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.
As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?
Learn more about Scott: scottbloomconnects.com
ABOUT eSPEAKERS:
When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.
eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.
The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals all over the world connect directly with speakers for great engagements.
Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.
Learn more at: eSpeakers.com
SPONSORED BY IMPACT ELEVEN:
From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, Impact Eleven (formerly 3 Ring Circus) offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees.
Learn more at: impacteleven.com
PRODUCED BY DETROIT PODCAST STUDIOS:
In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.
As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits.
Here’s to making (podcast) history together.
Learn more at: DetroitPodcastStudios.com
SHOW CREDITS:
- Scott Bloom: Host | scottbloomconnects.com
- Joe Heaps: eSpeakers | [email protected]
- Connor Trombley: Executive Producer | [email protected]
