Luxury Brand Events with a French Twist. Ooh la la! (ft. Thomas Serrano | Founder and CEO, Exclamation Group)

TITLE:

Luxury Brand Events with a French Twist. Ooh la la! (ft. Thomas Serrano | Founder and CEO, Exclamation Group)

OPENING QUOTE:

“It's just those different levels of emotion that we lay down on the timeline of the event. So, it's not only about planning, you know, the menu, the cocktail, the entertainment; it’s planning those emotions that will create an emotional connection and will make guests remember the brands remember the events in a very special way. ” - Thomas Serrano.

SUMMARY:

Founder and CEO of Exclamation Group, an experiential agency dedicated to opulent brands like Bulgari, Dom Perignon, Swarovski, Van Cleef & Arpels, to name a few; Thomas Serrano, a cultured French gentleman, knows a thing or two about creating exquisite and memorable events for the haute-couture crowd. 

According to Serrano, it’s about mapping out the emotional journey for the guests, laying down the different levels of emotion you wish to provoke on a timeline. And it’s about creating seamless, extraordinary moments for people who have it all and have seen it all. It’s all so ooh, la la.

But the cool thing about Thomas is that the methods he uses to curate these one-of-a-kind, off-the-chart affairs are transferable to any event planner.  He talks about the method and the steps, then shares the skinny on the fine detail.

For example, he says... give your guests space.  It says luxury, exclusivity, and privilege...  And give them access to something that they would not ordinarily have access to.  It’s mind-blowing...  And then connect it all to the story that embodies the brand.  It becomes unforgettable.

Speaking of stories, Thomas regales us with quite a few of his own. Including one story of his personal journey from Paris to New York.  All of which is a perfect demonstration of producing nothing but the best events. C’est bon!

GUEST BIO:

Thomas Serrano began his career with experiential agencies in Paris. He relocated to New York and served as President of Havas Luxe Events and created Havas Events North America. Today, Thomas heads up the Exclamation Group, a one-stop shop for corporate and luxury events as well as cultural and sports partnerships.

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Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. 

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ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh? 

Learn more about Scott: scottbloomconnects.com

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SHOW CREDITS:

Scott Bloom: Host | scottbloomconnects.com

Joe Heaps: eSpeakers | [email protected]