Cruising with Carina Bauer: Part II

Cruising with Carina Bauer: Part II

We catch up with IMEX Group CEO Carina Bauer after IMEX America

OPENING QUOTE:

“I think that's really important for all of us as sustainability becomes more important in everything that we do, that we really build nature…into everything that we do and the decisions that we make.”

-Carina Bauer

GUEST BIO:

Carina Bauer is CEO of The IMEX Group, a company that organizes trade shows for the international business events industry. According to Carina, her sole purpose as CEO is to help clients and partners “make more profitable connections and create even better events.”

Links:

• LinkedIn

CORE TOPICS + DETAILS:

[6:05] - Emphasis on Nature

Creating a more sustainable world

Having originally planned to make nature the theme of IMEX America 2020, Carina and her team felt the message of sustainability and nature was more relevant than ever. Everything from the education areas to the lounges and food courts are nature-themed. She says that whenever she’s designing a show and show experience, she’s always looking for what will drive people to have a better overall experience from the show.

[12:51] - Diversity, Equity, and Inclusion

Carina’s take on DEI in the events industry

Carina wants IMEX to be a place where women and others can be inspired to reach their goals, network, and learn from each other. They’ve even developed an internal squad dedicated to creating a code of conduct that ensures gender-neutral toilets at the show, accessibility throughout the venue, and much more. 

[18:06] - What are You Proud Of?

Discussing Carina’s personal landmarks at IMEX

Carina is most proud of the way that, post-pandemic, IMEX has been able to transform itself while keeping its teams together. Rather than suffering from the great pause, they took it as an opportunity to learn, develop new skills, discover different areas of the industry, such as virtual events, and develop their culture. She says that’s something they continue to build and reinvent every day.

[20:11] - What Makes IMEX Special?

A perspective from the CEO

What’s the most unique aspect of IMEX? Carina says it’s the way that it brings together an entire global business events family. If you’re passionate about the industry or any aspect of it, IMEX can create connections that are transformational for you or your business. “Whatever your interest is, there will be something for you.”

RESOURCES:

• [2:37] About IMEX
• [2:37] IMEX America

Follow Carina Bauer:

• LinkedIn

Follow Scott Bloom:

• Website
• LinkedIn
• YouTube
• Vimeo

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. 

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ABOUT THE HOST:

Scott Bloom is a career comedian, television personality, and respected pro emcee and keynote speaker. Scott’s become the go-to choice for organizations including FedEx, Ford, IBM, MetLife, PepsiCo, Pfizer, and Verizon when they need a host who’s engaging, hilarious, and passionate about connecting with an audience. Scott has been featured on Comedy Central, hosted his own weekly series on VH1, and hosted national simulcasts for the Grammy Awards for the Palace Theatre. 

Scott currently lives in Los Angeles.

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SHOW CREDITS:

• Scott Bloom: Host | scottbloomconnects.com
• Joe Heaps: eSpeakers | [email protected]
• Connor Trombley: Executive Producer | [email protected]