Back in the Air (ft. Erica Spoor, Impact Point Group)

Back in the Air (ft. Erica Spoor, Impact Point Group)

Erica Spoor on the present state and future potential of the event industry

OPENING QUOTE:

“If there's anything I were to coach an event planner on, it's to really refine the ability to manage your stakeholders and facilitate that hard conversation around what success would look like, and how do you…build on it in a way that would work for you.”

-Erica Spoor 

GUEST BIO:

Erica Spoor is the founder, president, and chief strategist of Impact Point Marketing, whose mission is to help clients design innovative events that deliver measurable audience and business impact. Impact Point has been trusted by DocuSign, CISCO, and Comcast Business (among many others) to deliver world-class events that defy expectations and get results.

Links:

• Bio
• LinkedIn

CORE TOPICS + DETAILS:

[4:57] - “I Got This”

Erica on embracing uncertainty

If uncertainty makes you uncomfortable, then event planning may not be for you. It’s a career in which you’re constantly being engaged by unexpected twists and turns, and having to adjust your expectations (and your plans) to accommodate them. Erica, for her part, isn’t afraid of uncertainty— and embraces its role in everything she does.

[23:05] - What’s Next in Event Planning

Erica Spoor

As in-person events begin to come back, Erica predicts (and hopes) that this won’t bring a reversion to the status quo. As we’ve learned how different formats can serve unique needs, there is an opportunity for reinvention in the live event space. She also predicts a heightened focus on sustainability in the way that large events are run, powered, and executed.

[24:31] - From Organizers to Curators

More than just planning activities

In order to inspire people to come back to in-person events, Erica believes we’ll need to curate experiences that are not just impactful but meaningful to them. Meanwhile, the role of event organizers will be to ensure that they are safe and enjoyable while ensuring that everyone has the experience that makes these events so special.

[25:10] - Relevant Content & Real Connections

The two ingredients for a great event

What makes a perfect event? According to Erica, it’s all about content & connections. The content has to be compelling, provocative, relevant, and creative. The experience should offer something attendees have never seen before. Meanwhile, events should provide an opportunity for real connection— not just the exchanging of emails or business cards, but the opportunity to forge real and powerful relationships.

RESOURCES:

• [2:52] About Impact Point Group

Follow Erica Spoor:

• LinkedIn

Follow Scott Bloom:

• Website
• LinkedIn
• YouTube
• Vimeo

ABOUT NO MORE BAD EVENTS:

Brought to you by eSpeakers and hosted by professional emcee, host, and keynote speaker Scott Bloom, No More Bad Events is where you’ll hear from some of the top names in the event and speaking industry about what goes on behind the scenes at the world’s most perfectly executed conferences, meetings, and more. Get ready to learn the secrets and strategies to help anyone in the event industry reach their goal of putting on nothing less than world-class events. 

Learn more at: nomorebadevents.com

ABOUT THE HOST:

A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series, and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.

As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh? 

Learn more about Scott: scottbloomconnects.com

ABOUT eSPEAKERS:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often. 

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals all over the world connect directly with speakers for great engagements. 

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com

SPONSORED BY IMPACTELEVEN:

From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, Impact Eleven (formerly 3 Ring Circus) offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees. 

Learn more at: impacteleven.com

PRODUCED BY DETROIT PODCAST STUDIOS:

In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.

As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. 

Here’s to making (podcast) history together.

Learn more at: DetroitPodcastStudios.com

SHOW CREDITS:

• Scott Bloom: Host | scottbloomconnects.com
• Joe Heaps: eSpeakers | [email protected]
• Connor Trombley: Executive Producer | [email protected]