You’ve Been Selling All Wrong: Here’s How to Ethically Influence With NLP

In today’s episode, we dive deep into Neuro-Linguistic Programming (NLP) and the art of persuasive communication in sales. Learn how embedded commands, pacing, modal operators, and tie-downs can transform your conversations and increase your conversions. Dan Rochon breaks down these key techniques, giving real-world real estate scripts and examples that will help you guide clients toward making decisions confidently. If you’re looking to master the psychology of influence and make your sales process smoother and more effective, this is an episode you don’t want to miss!

What you’ll learn on this episode

• What embedded commands are and how to use them in sales conversations
• The power of pacing: how to state undeniable truths to build rapport
• How modal operators shape a client’s sense of urgency and decision-making
• Why tie-downs get prospects to say “yes” before you even close
• How to put it all together for seamless, persuasive real estate conversations
• Practical scripts for buyers and sellers to increase your listing appointments

Resources mentioned in this episode

• CPI Community & Training – Learn the CPI Method and master sales
• No Broke Months Podcast – Daily sales strategies for real estate agents

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead