You’re Invisible to Referrers Because You Don’t Anchor These Words

Most salespeople wait for referrals. The best ones trigger them. In this episode, Dan Rochon breaks down the exact script to ethically anchor the words “thank you” into a consistent flow of referrals. Using embedded commands, NLP, and real-life roleplays, you’ll learn how to make clients want to refer you—and how to train them to do it the right way.

What you’ll learn on this episode

• The psychological reason people actually give referrals (hint: it’s not to help you)
• How to turn a “thank you” into a profitable referral opportunity using simple scripting
• The 3-part follow-up that makes referrers feel confident, proud—and eager to refer again
• Embedded command techniques from NLP that bypass resistance and guide behavior
• What to say when someone is afraid to refer (especially financial planners or attorneys)

Resources mentioned in this episode

• Outwitting the Devil by Napoleon Hill – the book Dan references about subconscious influence
• CPI On-Demand Library – where you can access all the training Dan mentioned
• Embedded Commands in NLP – Learn more here (external reference)

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead