The Secret to Persuasion: How to Control the Conversation and Win Clients

In this episode, we uncover the #1 sales mistake that holds most agents back—believing they’re not good enough. Whether it’s self-doubt, lack of confidence, or feeling stuck in a cycle of hesitation, this belief could be the silent deal-killer in your business.

Dan Rochon shares powerful insights on how to reframe your mindset, ask the right questions, and control conversations to win more clients. You’ll also learn how to shift your focus from talking too much to strategically asking questions that guide potential buyers and sellers to take action.

If you’ve ever struggled with sales confidence, felt like you needed to “prove” yourself to clients, or wondered why deals slip through your fingers—this episode is for you.

What you’ll learn on this episode

• How to recognize and eliminate the “Not Good Enough” mindset that silently kills your sales
• The power of asking questions over talking too much—why the best salespeople listen more than they speak
• How to maintain control in conversations while guiding clients toward making decisions
• Why conversion should be your focus if you already have leads, and when to shift back to lead generation
• The 5 essential money-making activities for real estate agents (CPI Time) that determine your success

Resources mentioned in this episode

• CPI Community – Learn the exact framework top agents use to build a successful business

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead