The Real Reason Your Team Is Failing And How Great Leaders Build Culture

Most leaders think hiring is about resumes. It’s not. In this episode of No Broke Months, Dan Rochon tells the raw story of hiring four CFOs in six months—and what finally made the fourth one thrive. It’s a lesson in culture, clarity, and leadership. You’ll learn why the right person makes the job feel effortless, how to define your company culture using one question, and why your vision, values, and expectations must align. If you're growing a business, building a team, or striving to lead with purpose—this episode is your blueprint.

What you’ll learn on this episode

• The Wrong Hire Doesn’t Mean the Person Is Wrong—Just That They’re Wrong for You
• The One Question That Defines Your Culture: “How do I like to be treated?”
• Why the Right Person Makes the Job Feel Easy
• The Scarlet Framework – Self-Starter, Competitive, Assertive, Relationship-Based, Learning-Based, Team Player
• How to Align Vision, Mission, and Talent
• Leadership vs. Management – Leaders inspire; managers maintain
• Why Clear Expectations Are Non-Negotiable – You can’t lead what you don’t define
• Tracking Wins and Failing Forward – Create a culture of ownership without guilt
• Emotional Safety Matters – Your team should feel supported, not shamed
• Personal Reflection Fuels Leadership Growth – Ask: What inspires me? and journal your way to clarity

If you're tired of turnover, misalignment, and team drama—it’s not just a hiring problem. It’s a leadership opportunity.

Teach to Sell isn’t just about sales. It’s about influence—the kind that builds high-performing teams, attracts aligned clients, and creates a culture that lasts. This book is your guide to becoming the kind of leader people want to work with and buy from.

Preorder Teach to Sell today and start building a business—and a team—that never has another broke month. https://www.nobrokemonths.com/teach-to-sell-preorder

Resources mentioned in this episode

• Teach to Sell: Why Top Performers Never Sell And What They Do Instead – Dan’s upcoming book focused on transforming the sales industry through influence, not pressure.
• The Scarlet Hiring Framework: A tool for identifying top talent that aligns with your leadership style.
• CPI Community: A place for sales pros and business owners to create consistent, predictable income through leadership and systems.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead