The 8x8 Strategy Keller Williams Taught Me That Still Works Today

In today’s episode, Dan Rochon dives deep into one of the most misunderstood ideas in business: the difference between transactional and relational marketing. You’ll discover why chasing only relationships might be sabotaging your lead generation—and how smart agents combine the two to build Consistent and Predictable Income. This isn’t theory. Dan shares proven scripts, systems, and a mindset reset to help you commit, take daily action, and build a sustainable business—no broke months required.

What you’ll learn on this episode

• Every relationship (except one) starts transactionally. Yes, even your best clients
• Relying solely on referrals is dangerous—market shifts can dry up relational pipelines
• How to use the 8x8 and 33-touch systems to warm up cold leads into lifelong clients
• A simple script for offering contractors a value exchange they’ll say yes to
• Why video messages in text can dramatically boost response rates from your SOI
• Commit to one tactical action daily and success becomes inevitable

Resources mentioned in this episode

• ChatGPT: Dan recommends using it to draft scripts or marketing content, including walking tour narrations
• UpNest & Clever: Lead referral services for generating new business transactionally
• GreetingsDMV.com: Dan’s local real estate community hub used for branding & organic lead generation
• NoBrokeMonths.com: Dan’s platform for agents looking to achieve consistent and predictable income

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead