Referrals Slowed Down? Here’s How to Speed Sales Up

You’ve been told to build a relational business—but what happens when the relationships run dry?

In today’s episode, Dan Rochon pulls back the curtain on the real difference between transactional and relational marketing—and why your business can't rely solely on referrals, no matter how great your relationships are. He shares how to structure your lead generation so you always have business flowing in, even when the market contracts.

If you’ve been relying on your sphere and wondering why it’s not enough… this episode will give you the wake-up call (and the tactical plan) you need to create Consistent and Predictable Income.

What you’ll learn on this episode

• Every relationship starts as a transaction (yes, even your best clients)
• Why relying on a 100% referral-based business is risky and outdated
• The difference between a referral and a lead—and why most clients won’t refer you
• How to generate transactional leads and turn them into long-term relationships
• What Dan is doing this week to double down on community-focused content

Resources mentioned in this episode

• UpNest – Connects agents with active buyer and seller leads.
• Clever Real Estate – Referral platform for ready-to-transact clients.
• NoBrokeMonths.com – Free tools and training to build consistent, predictable income.
• GreetingsDMV.com – Local content hub to grow your brand and attract clients organically.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead