How to Prepare for a Listing Appointment Like a Pro

Ever wonder why some agents walk into a listing presentation and already have the deal locked up… while others never get a call back? In this episode, Dan Rochon reveals the secret behind the Shock and Awe pre-listing system, how to build trust before the meeting, and why gratitude can shift everything—personally and professionally. If you’re tired of losing listings to agents who “just do more,” this episode shows you how to be more.

What you’ll learn on this episode

• Why gratitude overrides negativity—and how to prime your mindset every morning
• How the Shock and Awe system creates pre-appointment certainty
• The secret to building authority: tax record research, valuation prep, and social media strategy
• Why listing and buyer appointments share one common outcome
• Why the 360 Listing System converts faster than the 80/20 buyer consult
• How to start every sales process with one powerful question: What do they want?
• Why your role is fiduciary—not friend—and how that shift earns trust
• How emotional intelligence and ethical “stalking” can uncover pain points
• Why most agents only use 20% of the system—and what happens when you apply it all

Want to build trust before you even show up—and finally stop losing listings to agents who “seem” more polished?

The truth is: You don’t need to hustle harder. You need to understand what’s happening beneath the surface—emotionally, psychologically, and strategically. Teach to Sell gives you the blueprint to influence with integrity and convert without pressure.

Preorder your copy today and step into a system that creates No Broke Months—on demand.

Preorder Teach to Sell: https://www.nobrokemonths.com/teach-to-sell-preorder

Resources mentioned in this episode

• Teach to Sell Book: Dan Rochon's upcoming book on influence, NLP, and ethical persuasion for real estate and beyond.
• Shock and Awe Pre-Listing System: A CPI strategy that positions agents as the authority before the appointment.
• 80/20 Buyer Consultation: A Teach to Sell framework that helps you guide buyers with 80% listening, 20% consulting.
• CPI Daily Mission Worksheet: A daily exercise to stay focused on client psychology and emotional alignment.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead