The Most Important Business Metric That Most Don't Measure

ROI is over-rated.

The most important success metric for businesses and nonprofits is not one most organizations currently measure: ROR or Return on Relationships.

Everyone knows relationships are important. Why don't businesses measure them like they do other metrics like ROI or CAC?

In this episode, Paul shares his insights, as an entrepreneur, how he learned this hard way. He assumed people cared most about results and has since learned, that results are secondary. Relationships are the key to long-term growth as an entrepreneur, business, or nonprofit leader.