Why Yahoo Blew Up its Own Ad Tech Business
- Author
- Mike Shields
- Published
- Tue 05 Sep 2023
- Episode Link
- https://next-in-media.simplecast.com/episodes/why-yahoo-blew-up-its-own-ad-tech-business-V7n9JH0v
Next in Media spoke with Adam Roodman, Yahoo's SVP Product Strategy and Management on the company's decision to shut down its SSP to focus exclusively on the buy side of business - and why he thinks we'll see more exclusive deals as the ad tech ecosystem consolidates. Adam also talked about how he explains Yahoo's relevance to ad buyers in 2023, and why being owned by private equity has revitalized the company
Guest: Adam Roodman
Host: Mike Shields
Produced by: Fresh Take
