Why TV manufacturers are suddenly the most interesting companies in advertising

Next in Marketing talked to ex ABC and Hulu ad exec Justin Fromm, who now runs research for LG Ads, about why TV makers are suddenly so well positioned to play a role in how ads get to TV screens, and how marketers connect with digital households overall.

Fromm also discussed why streaming has such a problem with repetitive ads, and how TV device companies can help marketers tie TV ads to real world sales.

Guest: Justin Fromm

Host: Mike Shields