Why The Trade Desk Is Pushing the Ad Industry So Hard to Not Let the Walled Gardens Decide Its Fate
- Author
- The Trade Desk, Appsflyer
- Published
- Wed 25 Aug 2021
- Episode Link
- https://next-in-media.simplecast.com/episodes/why-the-trade-desk-is-pushing-the-ad-industry-so-hard-to-not-let-the-walled-gardens-decide-its-fate-aELP_Hd7
The Trade Desk’s Chief Operating Officer, Michelle Hulst discusses the ‘real anxiety’ marketers felt upon learning of the upcoming deprecation of third-party cookies, and why she was initially frustrated when Google delayed the timeline. At the same time, Hulst believes this period of adjustment is exactly what digital marketers needed to rethink how they connect with consumers, and the need to reaffirm the 'quid pro quo' between advertising and customers.
Guest: Michelle Hulst
Host: Mike Shields
Producer: Kenya Hayes
