Why the ongoing changes in digital ad targeting are just the 'tip of the iceberg'
- Author
- appsflyer
- Published
- Wed 03 Nov 2021
- Episode Link
- https://next-in-media.simplecast.com/episodes/why-the-ongoing-changes-in-digital-ad-targeting-are-just-the-tip-of-the-iceberg-wF0N9ZLG
Next in Marketing speaks with former GroupM North America CEO Brian Lesser about the state of digital advertising amidst increased scrutiny, and why he thinks programmatic advertising has only just begun to grapple with the ramifications. Lesser, who's now chairman and CEO of InfoSum, also explains why he doubts that Apple will push further into the ad business, and why he hopes lawmakers finally force some real change at Facebook.
Guest: Brian Lesser
Host: Mike Shields
