Why the Financial Times is ultra conservative with programmatic ads and data
- Author
- Mike Shields
- Published
- Tue 14 Feb 2023
- Episode Link
- https://next-in-media.simplecast.com/episodes/why-the-financial-times-is-ultra-conservative-with-programmatic-ads-and-data-_z2JFRV1
Next in Marketing spoke to Brendan Spain,VP, Advertising - Americas at Financial Times about how why the publication limits its use of ad tech and exchanges, and hasn't gone wild using clean rooms. Instead the FT is zeroing in on using Attention as truer measure of the value of its ads.
Guest: Brendan Spain
Host: Mike Shields
