Why so many big marketers still don't understand gaming

Next in Marketing, spoke with Jonathan Stringfield, VP, Global Business Research & Marketing at Activision Blizzard  about the persistent knowledge gap in the marketing world regarding the opportunities that exist in gaming.  Stringfield who recently published the book Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, also offered some real talk on Google's Stadia's failure and Netflix's gaming prospects.

Guest: Jonathan Stringfield

Host: Mike Shields