Why Netflix's Data Scientist Jeffrey Wong Wants the Digital Ad Industry to Make a Bigger Bet on Incrementality
- Author
- Jeffrey Wong, Mike Shields, AppsFlyer, Netflix
- Published
- Wed 07 Oct 2020
- Episode Link
- https://next-in-media.simplecast.com/episodes/why-netflixs-data-scientist-jeffrey-wong-wants-the-digital-ad-industry-to-make-a-bigger-bet-on-incrementality-D1_XHQqk
Jeffrey Wong, Principal Data Scientist, Computational Causal Inference at Netflix discusses how the streaming giant uses data signals to help get you to notice - and hopefully watch - its shows. Wong also breaks down the company embracing the measurement of ad spend effectiveness through incrementality and why he’s urging more marketers to take risks with their advertising budgets.
Guest: Jeffrey Wong
Host: Mike Shields
Producer: Kenya Hayes
