Why misinformation is the next battlefront in brand safety
- Author
- Zefr, Mike Shields
- Published
- Tue 29 Nov 2022
- Episode Link
- https://next-in-media.simplecast.com/episodes/why-misinformation-is-the-next-battlefront-in-brand-safety-Syc0Xgq_
Next in Marketing talked to Zefr co-founder and CEO Rich Raddon about how his company became and accidentally leader in brand safety technology, and what lead Zefr - which was born as a YouTube ad buying firm, to purchase an Israeli startup that was looking to fight disinformation after the 2016 elections.
Guest: Rich Raddon
Host: Mike Shields
