Why MediaLink Believes the Streaming Wars will Inevitably have Some Major Casualties - and Why Brands are Facing an ‘Existential’ Challenge in this Era
- Author
- MediaLink, Michael Kassan, AppsFlyer, Mike Shields
- Published
- Wed 08 Jul 2020
- Episode Link
- https://next-in-media.simplecast.com/episodes/medialink-qT3iJ7pR
In the very first Next in Marketing podcast episode ever recorded, MediaLink’s CEO, Michael Kassan explores how major marketers and media companies have had to scramble to rewrite 2020 plans in light of Covid-19. Kassan also weighs in on how the streaming wars between Netflix, HBO, NBCU and others, and how he thinks the ad business will grapple with live events like Cannes in the coming years.
Produced by Kenya Hayes
