Why Media Companies May Need to Act More Like Creators
- Author
- Mike Shields, Next in Media
- Published
- Wed 04 Oct 2023
- Episode Link
- https://next-in-media.simplecast.com/episodes/why-media-companies-may-need-to-act-more-like-creators-0BapZsGS
Next in Media spoke with Kate Ward - Chief Content Officer - Betches Media, about how the publisher has avoided the fate of so many digital native brands, how the company figures out how to produce content effectively on so many different platforms, and whether AI ever do what Betches does.
Guest: Kate Ward
Host: Mike Shields
In Partnership with: Comcast Advertising
Produced by: Fresh Take
