Why it might be a rough summer for digital advertising

Next in Media spoke to Jessica Lee. Partner at Loeb & Loeb, who is the Chair, of the firm's Privacy, Security & Data Innovations about how various state privacy laws could rock programmatic advertising in the coming months. Lee talked about why she expects the State of California is going to very excited to start their enforcement. Depending upon how these laws are interpreted, many ad tech company's businesses could be compromised, and the flow of ad targeting data could be seriously choked off.

Guest: Jessica Lee

Host: Mike Shields

In partnership with: Beet.TV

Sponsored by: MiQ

Produced by: Fresh Take