Why consolidation in ad tech will be a major challenge when everything is an ad network
- Author
- Mike Shields
- Published
- Tue 20 Jun 2023
- Episode Link
- https://next-in-media.simplecast.com/episodes/why-consolidation-in-ad-tech-will-be-a-major-challenge-when-everything-is-an-ad-network-9EzymKAq
Next in Media spoke with Charlie Neer, chief commercial officer at MiQ, about why retail media is poised to dominate even further this year, whether brands are actually ready for a post-cookie world, and why in-game advertising is a sleeping programmatic giant.
Guest: Charlie Neer
Host: Mike Shields
In partnership with: Beet.TV
Sponsored by: MiQ (https://www.wearemiq.com/next-in-media)
Produced by: Fresh Take
