Why brands like Bolt don't care about TV's old metrics rules
- Author
- Bolt, Mike Shields
- Published
- Wed 20 Jul 2022
- Episode Link
- https://next-in-media.simplecast.com/episodes/why-brands-like-bolt-dont-care-about-tvs-old-metrics-rules-7UIUuoiS
Next in Marketing spoke with Meg Ciarallo VP of Brand and Consumer Marketing at Bolt about how the well-funded retail tech startup is taking a DTC strategy to television advertising, and why she has little interest in discussions over upfront rates, GRPs and currency wars.
Guest: Meg Ciarallo
Host: Mike Shields
