Why an electronics brand like LG may have a shot at controlling the TV OS
- Author
- lg ads, beet.tv, Mike Shields
- Published
- Tue 13 Jun 2023
- Episode Link
- https://next-in-media.simplecast.com/episodes/why-an-electronics-brand-like-lg-may-have-a-shot-at-controlling-the-tv-os-iCh4_6gt
Next in Media spoke to LG Ads' CMO Tony Marlow about the company's push to control more of the TV user interface, and why he believes 'controlling the glass' provides a major measurement and targeting advantage. Tony also talked about how AI might change TV commercial production and why he's changed his mind about shoppable TV ads.
Guest: Tony Marlow
Host: Mike Shields
In partnership with: Beet.TV
Sponsored by: MiQ
Produced by: Fresh Take
