Why Action Network Bets "Well in Excess" of Six Figures Every Weekend to Nab New Gambling Fans

Next in Marketing spoke to Action Network CEO Patrick Keane about the furious competition on search engines, social networks and in app stores to drive more downloads of the company's sports betting informational platform. Patrick also talked about what it was like when gambling became legal in New York earlier this year, which he likened to "Christmas, Hanukkah and New Years" combined.

Guest: Patrick Keane

Host: Mike Shields