Why 2024 Should Be a Great Year For Advertising - But Not for Everyone
- Author
- Mike Shields
- Published
- Wed 10 Jan 2024
- Episode Link
- https://next-in-media.simplecast.com/episodes/why-2024-should-be-a-great-year-for-advertising-but-not-for-everyone-Zkw2WkT8
Next in Media spoke with Brian Wieser, who runs the substack/ad consultancy Madison and Wall, about the state of the ad market, which is promising strong - but far from universal growth. One sector that needs to change its philosophy and products, says Wieser, is TV, which risks getting left behind by the tech platforms and retail media.
Guest: Brian Wieser
Host: Mike Shields
Sponsored by: Publica by IAS and Kochava
Produced by: Fresh Take
