What do data scientists really do at ad agencies?
- Author
- Mike Shields
- Published
- Tue 10 Oct 2023
- Episode Link
- https://next-in-media.simplecast.com/episodes/what-do-data-scientists-really-do-at-ad-agencies-4KZlSISA
Next in Media spoke with Mike Bregman, chief data officer at Havas, about his unique background, where he sees AI being applied to advertising (and what is just noise) and why the media industry needs a Joint Industry Committee.
Guest: Mike Bregman
Host: Mike Shields
In Partnership with: Comcast Advertising
Produced by: Fresh Take
