What Brands Still Don't Understand About TikTok
- Author
- Mike Shields
- Published
- Tue 28 Nov 2023
- Episode Link
- https://next-in-media.simplecast.com/episodes/what-brands-still-dont-understand-about-tiktok-IV_S7u9g
Next in Media spoke with Ryan Detert, CEO of Influential, one of the top firms helping brands sort through the world of influencers and social platforms. Detert talked about the state of TikTok, and what many marketers miss regarding its power over younger audiences. Detert also talked about whether he sees potential in social shopping in the US, and which influencers are on the rise.
Guest: Ryan Detert
Host:Mike Shields
In Partnership with: Comcast Advertising
Produced by: Fresh Take
