"Weather at its core is the original influencer"

Next in Media spoke with Rachel Chukura, Head of Consumer, Products, The Weather Company, about whether brands are scared off by being aligned with all this volatility in weather patterns of late. Chukura also talked about the inherent tension for publishers in designing consumer friendly services and advertising-appealing products, and whether mobile advertising has ever fully reached its promise.

Guest: Rachel Chukura

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take