"We're going to be talking about real outcomes, not cookie-based outcomes."
- Author
- mike shields
- Published
- Tue 27 Feb 2024
- Episode Link
- https://next-in-media.simplecast.com/episodes/were-going-to-be-talking-about-real-outcomes-not-cookie-based-outcomes-iRZD_VAg
Next in Media spoke with Kelly Metz, Chief Investment Officer, OMD USA about why she's not shedding a tear for third party cookies, whether the currency wars are dying, and the different between YouTube and TikTok when it comes to grabbing TV budgets.
Guest: Kelly Metz
Host: Mike Shields
Sponsored by: Publica
Produced by: Fresh Take
