Twitch’s CMO Doug Scott: Brands are Still Wrapping their Heads Around the Engagement Power of Live Streaming
- Author
- Doug Scott, Mike Shields
- Published
- Wed 27 May 2020
- Episode Link
- https://next-in-media.simplecast.com/episodes/twitch-wPxoIVkE
Twitch’s CMO, Doug Scott dives into how he explains the streaming service to non-gamer CMOs, and why he's so bullish on eSports. Scott also details the huge spikes Twitch has seen since the Covid-19 shelter in place orders and how a broader audience is seeking non-gaming content.
Produced by Kenya Hayes
