The Trade Desk on fighting walled gardens and trying to keep Google honest
- Author
- Mike Shields, The Trade Desk
- Published
- Thu 05 Jan 2023
- Episode Link
- https://next-in-media.simplecast.com/episodes/the-trade-desk-on-fighting-walled-gardens-and-trying-to-keep-google-honest-sgjHj43X
Next in Marketing talked to The Trade Desk Chief Client Officer Jed Dederick about why big media companies eventually give into programmatic selling for CTV, whether it will matter if the Feds break up Google, and how the company plans to further crack retail media.
Guest: Jed Dederick
Host: Mike Shields
