TelevisaUnivision is pushing for more representative TV measurement
- Author
- Mike Shields, Shields Strategic, TripleLift
- Published
- Wed 08 Jun 2022
- Episode Link
- https://next-in-media.simplecast.com/episodes/youre-not-going-to-see-huge-movement-this-year-why-univision-thinks-a-tv-currency-shift-is-a-ways-off-7I7C8MHe
Next in Marketing spoke to Donna Speciale President Sales and Marketing at TelevisaUnivision about what's happening in the TV ad market as Nielsen faces a number of new challengers. Not only does Speciale question whether any one company will be able to claim the measurement mantle - she believes that TelevisaUnivision's Hispanic American audience is being severely undercounted - which is why the company is going it alone in building a proprietary Hispanic audience graph.
Guest: Donna Speciale
Host: Mike Shields
