Roku's Miles Fisher on trying to train consumers to shop on their TVs
- Author
- Roku, Mike Shields
- Published
- Tue 11 Apr 2023
- Episode Link
- https://next-in-media.simplecast.com/episodes/rokus-miles-fischer-on-trying-to-train-consumers-to-shop-on-their-tvs-Sr1RYkqh
Next in Media caught up with Miles Fisher Sr. Director, Head of Growth & Platform Sales at Roku, to talk about the company's attempt at building a consumer ad business and the go-to CTV ad buying platform. In addition Fischer talked about the company's deals with Walmart and Best Buy, and what it's going to take to turn TV commerce into a real thing.
Guest: Miles Fisher
Host: Mike Shields
In Partnership with BeetTV
Sponsored by: MIQ
Produced by: FreshTake
