Part 1: "We saw a huge opportunity for currency correction" // Part II: "As a media owner, you don't' control the creative...you can't be held accountable"
- Author
- Mike Shields
- Published
- Tue 21 Feb 2023
- Episode Link
- https://next-in-media.simplecast.com/episodes/part-1-we-saw-a-huge-opportunity-for-currency-correction-part-ii-as-a-media-owner-you-dont-control-the-creativeyou-cant-be-held-accountable-gfZOOWNg
Next in Marketing hosted a debate on the future of Attention as a form of media and ad measurement - and whether it should be used as a new form of currency. The debate featured Joanne Leong SVP, Global Partnerships at dentsu, Julian Zilberbrand, EVP Advanced Media, Paramount, and Marc Guldimann Founder & CEO of the attention focused startup Adelaide. Later on, we talk to Bayer's Paul Gelb on how he's handling currency overload in 2023.
Guest(s): Joanne Leong, Julian Zilberbrand, Marc Guldimann, Paul Gelb
Host: Mike Shields
