Microsoft's Ad Chief on the company's stealth retail media ambitions, and the latest on Bing and AI
- Author
- microsoft, Mike Shields
- Published
- Tue 18 Jul 2023
- Episode Link
- https://next-in-media.simplecast.com/episodes/microsofts-ad-chief-on-the-companys-stealth-retail-media-ambitions-and-the-latest-on-bing-and-ai-V_HbHcuj
Next in Media spoke with Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising about how consumers are responding to more chat-based searches on Bing, thanks to the incorporation of lots of Generative AI-tech - and what that means for brands and publishers. Sainsbury-Carter also laid out the case for Microsoft to become a central player in commerce media, as it helps retailers both channel more demand and provide brands with more one-stop shopping.
Guest: Kya Sainsbury-Carter
Host: Mike Shields
Sponsored by: Beet.TV
Produced by: Fresh Take
