Live from the Kochava Summit, its Next in Media
- Author
- marketing, adverttising, ads, marketers, ctv, dsp, ssp, demand side platform, facebook, meta, cookies, privacy sandbox, the trade desk, google
- Published
- Tue 20 Feb 2024
- Episode Link
- https://next-in-media.simplecast.com/episodes/live-from-the-kochava-summit-its-next-in-media-khZ0f_5s
Mike Shields sat down with Kochava CEO Charles Manning to talk about how the mobile marketing world sees the end of cookies after having gone through Apple's ID changes a few years ago - and why mobile ad companies have any business moving into CTV.
Guest: Charles Manning
Host: Mike Shields
Sponsored by: Publica
Produced by: Fresh Take
